17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. All of your costs associated with those pieces of content are complete waste.
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