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How to Write an Effective Business Blog

Webbiquity

Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. Who should write for your blog?

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

I routinely get pitches that: - Aren’t relevant to my readers - Show that the “pitcher&# hasn’t read my blog, and - Don’t even include my name in the salutation - tho it is posted prominently at the top of my blog. Perhaps it is as they say, “Common sense is the least common thing of all.&#