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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Such information to gather includes: • Minimal spend.

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