What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
Although one could argue about the misleading nature of native advertisements, the Federal Trade Commission (FTC) has enforced the necessary guidelines to prevent businesses from employing shoddy advertising tactics. Native search ads are commonly referred to search engine marketing (SEM). They can be considered modern advertorials.
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