The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. 4) Receptionists.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Buzz Marketing for Technology

JULY 9, 2008

GOYAMI: search engine marketing. Emergence Marketing. Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools.

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100