Upleveling A/B Testing with AI for Conversion Optimization
FunnelEnvy
MARCH 4, 2024
Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. For example, a marketer can test adding a payment method to an e-commerce store to see if it increases or decreases average revenue per user. Targeted ads.
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