Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. Today it is represented primarily by television.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Choozle

JANUARY 23, 2024

The conference highlighted advancements in digital health, Generative AI, sustainability, gaming, vehicle tech, cybersecurity, the future of money, space tech, streaming, and identity solutions as Google begins to deprecate third-party cookies. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Webbiquity

FEBRUARY 23, 2012

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media?

Google 100

Google Tactics Tips Best Practices 100

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. of digital display ads in the U.S. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145