markempa

JULY 6, 2017

Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Conversica

JANUARY 15, 2020

What you really need is a way to better identify Sales-ready leads for your Sales reps to convert. According to Forrester, U.S. Whereas a Sales rep might only reach out to a lead once or twice before giving up, the Sales AI Assistant will reach out as many times as necessary in order to determine intent.

Marketing AI 75

Marketing AI Efficiency Top of Funnel Work Management 75

PureB2B

APRIL 21, 2017

Businesses who capitalize upon and utilize this intent data gain a competitive advantage over those that do not. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Targeted advertising and marketing automation are also more accurate with intent data at the helm.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Metadata

JANUARY 8, 2024

It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52