Ads Banner Ads Content Take Rate 
Kevin Indig
OCTOBER 23, 2023
Positional’s Optimize toolset is a novel solution to content optimization. Related Keywords: Expand your content's reach with relevant terms. Readability Metrics: Make your content accessible and engaging. It begs the question: why does Google invest in news content at all? Don't just write.
Convert
JANUARY 31, 2022
To improve the performance of your ad campaigns, test a designated landing page that speaks specifically to the audience your PPC ads are bringing in. There was also an additional variant that focused on adding trust elements to the bottom of the page. One variant resulted in a 14% better take rate. Result: Source.
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