How to Measure the ROI of Your Marketing Programs
Adobe Experience Cloud Blog
MARCH 14, 2013
By adding revenue cycle projections to a first touch single attribution, you can gain deeper insight into the long-term impacts of your programs. I gave an example of multi-touch attribution in my post, The ROI of Paid Social Media Ads. Requires assumptions that can add bias to the analysis. Contact frequency.
Let's personalize your content