A Brief History of Search & SEO
Hubspot
OCTOBER 26, 2016
It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2011: The year of the panda.
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