4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Sequence and Frequency of Contact Media – 20-30% of success.
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