Ad Frequency Cost Per Thousand CPA SEM 
Outbrain
JUNE 21, 2021
In most traditional forms of advertising, the advertiser pays a fee up front for ad space independent of performance. That could mean hundreds to thousands of dollars spent without ever seeing a conversion. Programmatic marketing is an automated method of buying ad space, targeting the most relevant audience at the best possible price.
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. Ad group: A single set of ads with an associated bid and audience within a campaign.
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