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How to Define Social ROI for B2B marketing

Valasys

Source: HubSpot). Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities). Sponsored Content, Sponsored InMail & Text Ads.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Optimizing users’ experiences (UX) & tactfully guiding them down to their journeys in the sales funnel, helps the enterprises achieve their prime objectives of Conversion Rate Optimization (CRO). He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated.