Zoominfo

OCTOBER 5, 2021

Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Work to reach agreement on the definition of a marketing-qualified lead (MQL ), a sales-qualified lead (SQL), and where account-based marketing (ABM) fits in — and get specific.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Marketing Interactions

AUGUST 15, 2021

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. And arguably for a marketing qualified account (MQA). Which ones?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48