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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. Some businesses have done this by acquiring smaller newsletters that have a similar audience base. It’s about consistency, not frequency.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT). Do they have the authority to make a purchase, or will they have to get a superior’s buy-in? How urgently do they need your product and service? How urgently do they need your product and service? Years of experience.