Remove Ad Frequency Remove Analysis Remove First-Mover Advantage Remove Multi-Touch Attribution
article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Closed loop attribution and reporting. Buyers are tuning out (or blocking completely) self-serving promotion and ads. Invest more in personalized, social advertising - We aren't just talking about throwing up a few FB ads and seeing what happens. Interactive content and visual storytelling. Personalization. Influencer marketing.