Ad Frequency, Aggregators, Privacy Protection and Social Media

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. A/B testing and frequency capping could become more challenging. Data privacy regulations give more control over their data to the users.

Privacy Protection

Privacy Protection Personalization Privacy Mobile Advertising

Demystifying data driven advertising

Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. Social networks (e.g.,

Advertising Agencies

Advertising Agencies Advertisements Advertising Privacy

B2B Marketing Zone

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Demystifying data driven advertising

Webinars

Stay Connected