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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

Some of you are old enough to remember telemarketers and landlines. Adding insult to injury, any attempt to move around while talking to people left you tangled in the plastic cord attached to the receiver. Inbound marketing uses modern tactics, such as blogs or videos distributed by email or social media, to draw people in.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.)