Remove Ad Exchange Remove Microsite Remove Rules Remove Sample
article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). No (except Data.com). It includes automated data field updates (e.g. Marketing Automation.

article thumbnail

B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Keep adding fresh content: blog posts, juicy news items, videos, and educational guides — to name just a few ways. Make the piece long enough to differentiate it from, say, a blog post, then give it away in exchange for some basic contact information. 2) Give your messaging some serious scrutiny. Are you differentiated?