Ad Exchange Guidelines Sales Qualified Opportunity Traffic 
Zoominfo
FEBRUARY 25, 2021
Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with. Sales Automation.
Zoominfo
FEBRUARY 25, 2021
Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with. There is considerable overlap here in purpose and tactics.
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