chiefmartech

MARCH 21, 2016

In each landscape edition, I have adjusted the categories — added some, removed some, redefined others — and varied my heuristics for inclusion. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Content Standard

OCTOBER 2, 2020

” — Peter Nivio Zarlenga “Never let ads write checks your website can’t cash.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.” ” — Bill Bernbach “Nobody reads ads. If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

chiefmartech

JANUARY 5, 2018

Mostly, in my opinion, because the pain-to-pleasure ratio of email in people’s lives doesn’t feel like a net win — with a fistbump out to M.G. how to synchronize display ads with email campaigns). For the first half of the Internet revolution, “digital” meant the web. are being granted citizenship. (I,

Marketing AI 56

Marketing AI Work Management Marketing Management Touchpoints 56

Single Grain

NOVEMBER 8, 2019

Finding the right content to answer the customer’s questions, nurture their opinion of and relationship with you, and ultimately convert leads into paying customers is hard. Imagine if every new visitor to your website bought a product. How much easier (and more profitable) would your life as a marketer be? Click To Tweet. Landing Pages.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112