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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Online Display.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.