Remove Ad Exchange Remove Differentiation Remove Gartner Remove Lock-In
article thumbnail

CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

Below we’ve featured some edited highlights straight from the talks, the Q & A, and added a few insights. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. You just have the ultimate choice.

CMO 48
article thumbnail

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). Get acquired. Raise more money.