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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Get a clue.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Your ad type. And everyone is on Facebook.

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Giveaway Tool Showdown: 11 of the Best Online Giveaway Tools in 2023

Optinmonster

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Here are just a few: Increase Website Traffic. Online giveaways and contests are easy ways to increase traffic to your website through referrals and social shares. The only problem? Grow Your Email List.