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Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

Digital magazine subscriber data is usually housed with multiple outside vendors. Email newsletter lists are often in an outside email service provider. Event attendees are likely on a spreadsheet in the marketing department. One example of how to grow the number of emails in your database that I love is, The Birthday Club.

ROI 28
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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service.