Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. This is where the power of predictive analytics comes in. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. That didn’t feel personal or relevant, did it?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Oktopost

JUNE 5, 2019

Outbound marketing can be simply described as a straightforward business exchange proposition. Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) and even door-to-door sales. What, no one?

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40