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What Is Earned Media?

ClearVoice

Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author.

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What Is Lead Generation in 2019

Albacross

Run an advertorial in a magazine, or. The goal is no longer to hit your customers with as many ads as possible, but instead to increase your visibility so that your customers come to you. Just think about the last time you logged into Facebook, for example. Buy an email list, and spam the list with promotional offers.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Advertorials.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are great as free downloads in exchange for email addresses to help you build your email list. A part of your website beyond the “About Us” information, landing pages often offer free content in exchange for email addresses. Advertorials.