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4 Elements that drive B2B direct marketing results

Biznology

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. If not done, the customer list should be sent out to a data vendor for profiling. Targeting and List Selection – 50-70% of success. 1-10, 11-25, etc.)

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A B2B marketing guide (and how to be successful)

Choozle

Brokers and wholesalers. The potential customers and their stakeholders have a strategy in place to address their pain points and evaluating all vendors. The potential buyer may spend significant time researching documentation, data, vendor reviews, and other materials to gain confidence in their decision.