4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. 1-10, 11-25, etc.) Sounds simple, right?
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