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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Hence, why brand endurance is critical.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Ian: Are you asking how I personally do it for Bazaarvoice? Very little.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Ian: Are you asking how I personally do it for Bazaarvoice? Very little.