From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies
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JUNE 11, 2021
If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is where the deal is won or lost. In enterprise sales, winning a single decision-maker can often close the deal.
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