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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Download the full white paper here. Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page. What about your partners.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar.