Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Resellers or VARs.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

AUGUST 23, 2022

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ). Consumers generally care more about the functionality and reliability of the service, not the underlying technology.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Consultant/Broker-Strategic Marketing | Customer Experience at Stabilizer Marketing. Collaboration. Silos get busted in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Salesforce Marketing Cloud

MARCH 11, 2024

About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. This makes it easier for them to cross-sell and upsell products and services. It also indicates who is most likely to buy your products or services so you know who to target.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59