How Will IPG’s Purchase of Acxiom Affect Marketers?
Porch Group Media
AUGUST 31, 2018
billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. Third party data is here to stay and the need for high quality, ethically sourced and managed data is at an all time high. Many smaller data brokers focus on a small segment, niche or demographic.
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