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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.