Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. They use that information to tag videos to share with the sales team to pass on to customers and prospects through KnowledgeTree, its sales enablement tool.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. The company’s new product was expanded to a national market and today has more than 2,200 active group and broker users, which BenefitMall credits in part to the video campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. The company’s new product was expanded to a national market and today has more than 2,200 active group and broker users, which BenefitMall credits in part to the video campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50