Biznology
FEBRUARY 9, 2016
Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. The best B2B copywriter I know is Bob Bly ( rwbly@bly.com ).
Content Marketing Institute
NOVEMBER 27, 2018
If you purchased a list from a broker, the recipients likely don’t want to hear from you. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. Here are sample emails: Click to enlarge. Email opt-in (permission marketing). They’re more inclined to block your emails or report them as spam.
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