NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

chiefmartech

MARCH 8, 2016

We recently spoke with him about his role at SapientNitro, his views on marketing and technology, and what we can expect to hear from him at the upcoming MarTech Conference. Working with brokers was a phenomenal experience. What will you be speaking about at the MarTech Conference? What is your role at SapientNitro?

Enterprise Management 40

Enterprise Management Ad brokers Work Management Advertising Agencies 40

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. Its predictive lead scoring explainer video was 75-percent viewed by 65 percent of viewers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. Its predictive lead scoring explainer video was 75-percent viewed by 65 percent of viewers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. Winner: Zuora.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Bluetext

JUNE 11, 2021

The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is where the deal is won or lost. Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Government stakeholders are more geographically distributed than ever before. .

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Bluetext

JUNE 11, 2021

The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is a critical period where the deal is won or lost. Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Hence, why brand endurance is critical. . Build from there.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26