Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score. Our approach is to score the lead along multiple dimensions. Three key ones that we look at: profile match, engagement level, and buying cycle position. This can be a bit noisy.
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