From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies
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JUNE 11, 2021
If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. This blog post is about those 2-5 years. Winning government contracts is not as simple as pointing your existing sales and marketing engine at a new target. Begin with the End Goal in Mind.
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