article thumbnail

A B2B Marketing Pro with Ink in His Blood Speaks Out

MLT Creative

Over the past three decades, our agency has brokered millions of dollars in printing on behalf of our B2B clients. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

article thumbnail

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it. Well, that's all really straightforward and obvious.