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B2B data decay and list rental – buyer beware!

Biznology

Upon further analysis we were able to gather a few more data decay statistics. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. Here are the results: 3.8% They are: 29.6%

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Prospecting data accuracy

Biznology

The televerification process took place immediately on receipt of the names, but the analysis was more complex than we expected. Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Our sincere thanks to them all. Harte Hanks has since sold its prospecting data business.).

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Posted by: Laura Ramos | April 17, 2008 at 12:43 AM The idea of lead scoring has been around - but has there been any analysis done to see if higher scoring leads lead to a higher conversion or more revenue? Thanks for clarifying and contributing to the discussion. And, yes, I did fix your tiny url.