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Why we care about performance marketing

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand.

Marketing Attribution 102
Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102
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The Best Landing Page Examples You Gotta Save for Your Swipe File

Unbounce

FEBRUARY 11, 2019

Why it works… Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. You’ll have a customs broker worrying about all those small details for you. No legalese either.

Landing Pages 145
Landing Pages Examples Paid Content Best Practices 145
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