Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Lesson #6 Master Wikis. ReadWriteWeb.

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Make sure they capture all lessons and share them.Start a wiki.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. What Role Should A Communications Agency Play In A Client’s Social Media? Blogger Relations. Retweet and never surrender.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40