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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. From my experience, this is a very common problem, and should send a strong warning to any B2B marketer or agency when ordering lists. Save this article as a PDF. They are: 29.6%

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

But, a lead who is looking at pricing and detailed specifications on your site is implicitly telling you that he's farther along in the buying cycle than a lead who is simply downloading a high-level white paper or analyst article. Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

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B2B data decay and list rental – buyer beware!

Numeric Scoring: The Key To Lead Management Success

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