Ad Agencies, Adwords, Banner Ads and DemandBase

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

MARCH 17, 2015

Programmatic buying removes those complexities and middlemen, and then leverages data to allow both marketers and their agencies to more efficiently apply advertising dollars on scalable, yet highly targeted campaigns. (HS) Choozle’s platform is designed to be run in-house, whether by a brand or agency. (HS) AF) Absolutely, yes.

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B2B Marketing Zone

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

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