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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This!

WOM 100
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. A type of performance measurement companies use to evaluate an employee''s or an activity''s success. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Biznology , June 30, 2010 Image via Wikipedia. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Activity on Facebook by Age [Infographic] , May 31, 2010. This is a great question! Simplicity. Actionable.