ViewPoint

JUNE 29, 2017

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Accountability in sales activity, from pipeline through forecast. Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

ViewPoint

JUNE 28, 2018

As you inspect activity you will find non-compliance. In a white paper called How Much Should a Lead Cost (available for the asking), I ask and answer the question as follows: “So, how much should a lead cost? I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. For example, if I’m interested in the underlying technology of your product, not the user interface, I’ll most likely be “better-nurtured” if you serve me up emails, white papers, and landing pages focused on technology.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120