Activities Forrester Full Circle Insights Sales Management 
Full Circle Insights
SEPTEMBER 22, 2022
In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business.
Full Circle Insights
SEPTEMBER 12, 2022
By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. ABM works best when marketing and sales collaborate. Better alignment between marketing and sales teams.
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Full Circle Insights
OCTOBER 1, 2022
It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. Monitor activation rates. That’s why monitoring activation rates should be a top priority.
Full Circle Insights
SEPTEMBER 28, 2022
The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. As a B2B marketer, once you’ve defined targeted accounts and opportunities, you need a way to measure progress on account activation at every stage.
Full Circle Insights
AUGUST 17, 2022
Full Circle’s third patent recognizes the unique technology that enables marketers to accurately capture, preserve, and report campaign attribution data inside their company’s CRM system. August 16, 2022 — Full Circle Insights today announced that the company was awarded its third patent, U.S. SAN MATEO, Calif.,
Full Circle Insights
DECEMBER 13, 2021
But in the B2B marketing solution marketplace, the detailed definition typically elides the difference between campaign attribution metrics and funnel metrics. Possibly because building a system capable of delivering accurate funnel metrics is difficult – so few martech vendors do it. Funnel Metrics: The Key to Process Efficiency.
Full Circle Insights
JUNE 15, 2022
As ABM was gaining widespread popularity for the first time in 2016, the SiriusDecisions (now Forrester) blog published a post warning marketers about a common mistake teams were making when adopting ABM – selecting accounts as the first step. Even though the Forrester post was published a few years back, the fundamentals remain true.
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